To be truly effective and differentiated in the eyes of today’s buyers, sellers need to create value in the buying experience itself — that means helping customers to better understand the true nature of a business issue and how best to address it. They must demonstrate credibility, foster trust and openness through authenticity, offer ideas that shape thinking and help surface unrecognized needs, and connect the dots to create value.

This course is excellent for people who are experienced sales professionals who need to refresh their sales skills or those new to the sales industry. The 5 step sales process is a universal system for any sales professional that wants to succeed.